native/branded content

Short pieces with big impact.
More than fifteen years producing multi-platform interstitial content for a range of brands and markets: branded promos, trailers, first looks, behind the scenes and digital campaigns for flagship clients like CNN, HBO, Cinemax, A&E, Biography, MTV and VH1.

 

Time Video
Writer / Producer
2014
Successful native content production is about striking the balance between editorial rigor and sponsored objectives. Time Video presents ‘The Internet of Things’ as part of a tech focused native content series.


The Internet of Things

 

CNN Heroes
Writer / Producer / Director
2007-2013
Because every CNN Heroes profile begins with an audience generated on-line nomination, expanding brand awareness is as crucial to its strength as is the rigour of its journalism. Connecting viewers to the potential impact their participation could affect, and inviting them to celebrate the shared success, are key to growing the audience and keeping a fresh flow of potential nominations coming down the pike.


How to Nominate
Anderson Cooper explains how to nominate someone you know for the prestigious honor.
Read more

 


Backstage Pass
Taryn Davis, a 2011 CNN Hero, goes behind the scenes at CNN Heroes: An All-Star Tribute to get a sneak peek at preparations for the 2012 tribute show. Turned in 24 hrs.

Top 10 Announcement
Anderson Cooper announces CNN Heroes’ Top 10 of 2012. Each receive $50k and a chance for an additional $250k to be awarded to the Hero of the Year, selected by online viewer voting.

 

HBO
Associate Producer & Producer
1997-2003
Launching HBO “The Works” required unique branding across multiple outlets for distinct segments of the network’s audience. Targeted branding for women, tweens, comedy lovers and kids allowed for custom packaging that catered to each market in precise tone and content.


HBO Signature
The Women of Sopranos: Lorraine Bracco
Pre- and Post-Producer

HBO Signature
The Women of Sopranos: Edie Falco
Pre- and Post-Producer

 


HBO Signature
Sketches: Vagina Monologues with Eve Ensler
Post-Producer

HBO Signature
Sketches: Wit with Emma Thompson
Post-Producer

 


HBO Family
Image

HBO Comedy
Sunday Best Image

 


HBO Family
Worst Witch Halloween Stunt

HBO Family
Image

 

A&E
Producer
2002-2003


Crossing Jordan

Models: The Real Skinny