Without a media strategy, you’re virtually invisible.
Media connects people more directly, immediately and powerfully than ever. And the rise of Millennials – the most socially minded, tech savvy and institutionally skeptical generation in history – signals opportunity across sectors to employ comprehensive media strategies to harness audience engagement, strengthen brand reputation and advance social good.
Competencies:
• Cross-platform Cause Branding & Marketing
• Storytelling & Curation
• Multi-Media Production
• Social Media Integration
• Website Development & Branding
• Media Relations & Press Expertise
• Non-Profit and Philanthropic Strategy
• Celebrity & Cross-Sector Partnership
• Sponsored Content
• Crowdsourced Campaign Engagement
• Live and Taped Events
Pro-Social Media Samples:
Director of Branding, Communications & Creative
July 2014
StriveForCollege.org
Lead front-end design strategist for website development and launch of new interactive site, managing creation of all content, layout, artwork/graphics, navigation, open-sourced solutions, implementation team, communications and branding.
CNN Heroes
2007-2013
A sponsored, multi-platform, global campaign of featured documentary specials and weekly short packages – for broadcast, digital, mobile and social media – profiling the CNN Heroes: everyday people making extraordinary impact around the world through non-profit ventures, as nominated online by CNN’s global audience. Each year culminates with the holiday season global live broadcast, CNN Heroes: An All-Star Tribute, hosted by Anderson Cooper.
2011 Peabody Award
2011 Emmy Nomination
More from Heroes
Hope for Haiti Now Telethon
2010
Multi-network telethon Executive Produced by George Clooney with MTV Networks and Tenth Planet Productions. Produced CNN news packages that rolled between live performances in New York, Los Angeles and London. Raised more than $58 million in 2 hours to benefit Haiti relief efforts.
2010 Emmy Nomination
2010 Maria Moors Cabot Prize
The Advocate Newsmagazine on Logo
2005-2006
Magazine style news show produced with The Advocate Magazine, #1 LGBT publication in the world. Feature News Segments & Celebrity Interviews on all topics of interest to the LGBT community. Multi-camera, corresponded pieces featuring Richard Hake of Public Radio’s WNYC, Rachel Maddow of MSNBC and LZ Granderson of CNN.
More from The Advocate
MTV News & Docs
Fight For Your Rights: The Social History of HIV
2003
You know you don’t want to get it, but you don’t really… get it. HIV told by the people who live it… you. Voices from the youth community: positive, negative and everyone in between. Commemorative special of an Emmy Award- winning series produced with the Kaiser Family Foundation.
2003 Peabody Award
2003 Robert Wood Johnson Award
Testimonials:
Doc Hendley
President/Founder at Wine To Water
“Danielle was the very first producer that worked on telling our story back in 2009. In the last 5 years we have worked together on a number of different pieces that the CNN Heroes program aired to highlight our work. Danielle Always had such an amazing eye for how each shoot should look and always told our story so well. On top of her talent, her work ethic is second to none. She never had any problem working tireless long hour days to make sure each job was done right. As a result, each video or segment she produced would spread like wildfire on a social platform and ultimately caused thousands of people who had never heard of Wine To Water to begin following us and supporting our cause financially. I can’t thank Danielle enough for all that she has done to help get our story out to the world.”
Dana Gold
Director of Programs at The Mentoring Partnership of Southwestern PA
“Balancing the work of producing a compelling and visual story with honoring the dignity and privacy of the children of Infinite Family for CNN Heroes could have been a struggle, but because of Danielle’s insight and respect for our work, it was instead a beautiful experience. Danielle’s passion for the work of “her” heroes was palpable. Her enthusiasm for our mission made the experience of CNN Heroes and all it’s attendant interruptions a wonderful experience.
Danielle’s depth of knowledge and ability to insightfully evaluate non-profits for CNN Heroes is part of what makes the honor significant. Her experience assessing the work of non-profits around the globe gives her a unique perspective and skill. Personally, Danielle’s enthusiasm and easy-going manner made working with her a joy. She kept us on task and pushing forward without ever freaking us out — a real trick in such a pressured environment. Her unique skills and abilities make her practically irreplaceable. It would be my pleasure to work with her again, in whatever capacity she chose!”